What to put on a listing page, in the order buyers look
Most people open a listing page on a phone, often from a QR code or a social post, with a few seconds to decide whether to keep looking. A good page answers their first questions in the order they ask them.
1. Photos
Lead with your best photo, full width, and let people swipe through the rest. Put the outside of the home first, then the main living space and the kitchen. If there's a 3D tour, put its button right under the basics, not at the bottom.
2. Price, address and the basics
Price, address, beds, baths and square feet, in large type, without scrolling. If there's an open house coming up, show the date and time here too, with a way to add it to a calendar.
3. A short description
Three or four sentences about the home and the location. Lead with what you can't see in the photos, like a new roof, a heat pump or the walk to the park. Keep it about the property. (See our guide to fair-housing-safe descriptions.)
4. A way to reach you
- Call, text and email buttons that work with one tap
- A short question form: name, phone or email, and an optional message
- Say what happens next, for example "Avery will reply today", and keep that promise
5. The details the rules ask for
- Your firm's licensed name, on the page itself (WAC 308-124B-210)
- "Equal Housing Opportunity"
- If the listing came through an MLS feed, the attribution that MLS requires, such as the listing brokerage
- A line that the information is deemed reliable but not guaranteed, if your brokerage uses one
Leave these out
- Other agents' listings next to yours
- A long form before people can see anything
- Pop-ups and autoplaying sound
- Big images that make the page slow on a phone signal
How Mullion handles it
Every listing gets its own page built in this order: photos, price and basics, open house times with Add to calendar, the 3D tour button, your description, then Call, Text, Email and a short question form. Your firm name, "Equal Housing Opportunity" and any MLS courtesy line are in the footer. Questions land in your Leads inbox with the home they came from.