Guides for Washington agents
Short, practical notes on the rules and routines behind good listing marketing.
Washington's firm-name rule for agent ads, in plain English
What WAC 308-124B-210 asks for, where it applies (your site, signs, social posts and email) and what it means for team names.
4 min readQR codes on yard signs: how to see which one buyers scan
Give every sign and flyer its own code, point it at a page made for phones, size it to be read from the sidewalk, and count scans without tracking people.
4 min readOpen house sign-in without a clipboard
Let visitors sign in on their own phones, ask only what you need, record consent to follow up, and send a recap the next morning.
3 min readListing descriptions that follow fair housing rules in Washington
Describe the home, not who should live in it. What the federal and Washington rules say, the groups Washington protects, and how to reword common phrases.
5 min readWhat to put on a listing page, in the order buyers look
Photos first, then the price and the basics, a way to ask a question, and the details the rules ask for. A checklist for a single-home page that works on a phone.
4 min read